Posted June 15th, 2009
Be B.O.P. (Bold, Outrageous and Provacative): How To Make Your Brand Memorable
Let’s jump right into it! What is your company’s Bold, Outrageous & Provocative message? This is my most favorite part of the Pink Spoon Marketing technique.
Whether it is in your tag line, mission statement or just the general way you conduct business. This positioning message can go a long way to creating memorability and ultimately loyalty to your brand.
Why do I need a B.O.P message?
Because you did not go into business to blend in. If you are a plumber, you would not want someone to open a phone book or search plumbers on the web and play iny-mini-miny-moe, leaving you praying you’re the one their finger lands on..do you? I’ll answer that for you with a resounding, NO!
Think of your B.O.P message as the theme music to your business and every time someone had a problem that your brand solved, it played in their minds causing them to automatically purchase your product or service. Isn’t this what happens anyway? Think about how you buy. Are there some things you just purchase because the brand’s marketing stands out in your mind?
A great B.O.P. statement will fuel inspiration for marketing and advertising of your brand. It will become the personality of your company and potentially lay the foundation for future branding and product/service development.
Here are some real world examples of effective B.O.P. positioning messages:
- B.O.P. in a Name: BIG ASS FANS. I Love this one! This company captures their B.O.P. message in their name…cool right? In an industry where their competitors are dully selling fans, the found a way to do more by connecting with the reaction of their customers when they learn the huge dimensions and exclaim “Damn, that’s a Big Ass Fan!”
- B.O.P. in a Tagline: That’s All State’s stand. Are you in good hands?
- B.O.P. in the Culture: Geek Squad. Every time I call into their service line, I feel like I am a part of a James Bond Movie. It is an entertaining experience and their pricing and service is terrific.
- B.O.P. as a Business Model: KOGI Korean BBQ- To -Go: Catch em’ if you can. This to go joint plays chase with it’s customers updating their locations on Twitter and drawing long lines and brand loyalty at every turn!
What does it mean to Be B.O.P.?
To be bold, outrageous and provocative means to to take a stand; to tap into the truth of what you feel about an issue. In order to do that, you need to find out what problems exist in your niche that evoke a strong emotion from you and your audience. Does the problem make you angry? Does your solution provoke humor? The goal is to tap into your emotions so that you can connect with the reaction of your audience. Packaging your solution so that it becomes a part of the mainstream conversation is what you want to aim for.
How do I create my Bold, Outrageous and Provocative positioning message?
Follow these three steps to begin crafting your B.O.P. message.
- To be bold: Be brave and explore effective ways to say what no one else will about the problems in your niche.
- To be outrageous: Challenge conventional wisdom and societal norms. Think of ways to showcase your products/service with a fresh perspective.
- To be Provocative: Ask yourself, how can I provoke emotion out of my target audience?
Take some time in your day to day business dealings to pay attention to the companies you do business with and how their B.O.P. messages effect your decision to buy. Be inspired, be creative and most importatly have fun! Let me know what you come up with. I’d love to hear your great ideas and look forward to seeing your brand in lights!
Until next post, don’t forget to dream big, work smart and go virtual!©
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business management is sometimes a very tedious task to do but it is also enjoyable’,.