One of the things people are often surprised to learn about me is that I used to write R&B songs. I’ve written for some artists you’ve never heard of and some you have who never heard of me..hehe. Nevertheless, I come form a love of music and entertainment so, everything I do is colored with that.
I thought I’d share this song in the Music of Business Series to act as a soundtrack for those of us who are stuck, frustrated and overwhelmed in our online entrepreneurial endeavors. It seems that many people are experiencing, what I consider to be “blowback” from operating in a month-to-month marketing habit. Rushing aimlessly through a launch, will not always translate into more sales. However, it can translate into more stress and dissappointment. So, let this sink into your spirit (while you dance a little bit too!). Take a step back, lock the doors and unplug the phone and plan your way to the success you desire. Enjoy this music of your online business tune!
I need content, he needs content, she needs content, we need content, would you like to have great content too?
What can you do without great content?
I’m waiting…
Not much, at least not if you are trying to grow a “hungry to buy” following online.
The fact is that what you really need to create a true presence of authority online is to have a content marketing strategy that supports the products and services you offer. Now, I know that this sounds painful, given all the other “fill in the lank” marketing activities you are involved in. However, without a content marketing strategy in place, you will find yourself struggling to keep up with the content demands of your business. Let’s take a quick look at the huge benefits you can reap from employing content marketing in your business.
Skyrocket your visibility: I know you have been trying to do this. But somehow you are falling flat. What makes content marketing such a solid process is in the planning. In order to be successful online you have to plan for it. A great content marketing plan incorporates written and multimedia content streams designed to allow you to meet potential customers where they play. That is, by posting different content in a variety of places, you have a lil’ sumptin’, sumptin’ for everyone to love.
Get back to loving your business: Yep! I said it. It’s okay. I know you really want it to work, but maybe lately you have had your head stuck in the virtual sand of tools, tactics and gurus selling you pie in the sky without any implementation help….
breathe…
…that you have not really been feeling the passion that got you started in this game in the first place. Content marketing gives you back to your business by putting you ahead of your marketing. Which brings me to my next point…and it’s a biggie….
REGAIN CONTROL OF YOUR BUSINESS: Have you ever heard of someone who grows up in dysfunction and chaos living with those same repressive conditions in their adult life? Yeah, don’t be that person in your business! I have found strangely, that although the idea of having the freedom to focus on the big business growin’ ideas and client getting fun is what every entrepreneur says they want, they can’t seem to let go of the bad habit of last minute marketing. Content Marketing allows you a way to escape this money and energy draining trap and allows you to automate your business that gives you relief from say….trying to write and send that launch email at the last minute or worst yet, not at all because you forgot to push the button (at 12 in the am).
Get all the money on the table: Or, at least create opportunities to do so. Some of the ways people leave money on the table are:
Publishing blogs, videos articles and audios with no call to action
Having no plan for consistent and strategic social media presence
No email follow up sequences in place
Ouch! You don’t even want to travel down the path of trying to figure out how much money you missed- because people came across your content- but were not directly called to come to your site where your services live.
So, let’s skip that shall we?
We’ll just assume that you have learned a valuable lesson and will move to fix it by getting yourself a brand new shiny content marketing strategy.
Content Marketing for webpreneurs is here. It’s time to get in the game. The advantages of content marketing for webpreneurs are tremendous. But possibly, the best news for you is….most of your competitors are either clueless about its powers or not willing to do it.
So, what will you do with this information? Hopefully next time you’ll be singing a new song with me, something like “make money -money, make money- money- money!
